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BioFresh™ Clean
BioFresh™ Clean
Healthy smiles, naturally
Introducing BioFresh™ Clean, a solution empowering consumers to naturally remove and reduce oral biofilm, and maintain a healthy oral microbiome – even while on the go!
BioFresh™ Clean meets consumer trends for naturally effective and convenient oral care
Fifty percent of US consumers agree with the statement “It is hard to make my teeth and gums look beautiful and healthy, and clean them during the day or on the go.” This highlights the need for more efficient and convenient oral care solutions.
BioFresh™ Clean is a clinically proven enzyme combination that keeps teeth clean by removing and reducing oral biofilm, naturally. We’re responding to consumers’ search for naturally effective solutions and focusing on convenience, developing solutions for improved oral care at home and on the go – with or without the use of a toothbrush.
Expand and enhance your product portfolio with stronger claims using BioFresh™ Clean
1
Build effective
solutions
Differentiate yourself from the competition with BioFresh™ Clean, a clinically proven, naturally effective enzymatic bioformula that removes and reduces oral biofilm, while maintaining a healthy microbiome.
2
Develop a natural advantage
BioFresh™ Clean facilitates strong brand and product positioning in ‘natural’/‘free-from’ premium tier segments so you can justify a higher price point for both new and existing products.
3
Expand your products’ potential
BioFresh™ Clean can be used to expand consumers’ oral care routines beyond traditional formats to on the go solutions such as lozenges or chewing gums, paving the way for entirely new product lines.
Consumer insights are the impetus for innovative and advanced oral care solutions
Awareness around the importance of oral care is growing, as people progressively see oral health as integral to maintaining general health.
More than nine in 10 Americans agree that taking care of their oral health now will prevent other problems later.2
Despite acknowledging the importance of proper oral care, consumers experience multiple pain points in their existing routines.
Thirty one percent of US consumers don’t brush their teeth twice a day and 32% never floss.
Twenty percent of consumers are frustrated by the time spent brushing, rinsing, and flossing.3
Demand for clean label, natural, and safe oral care products is on the rise
Sixty eight percent of US oral care users have tried or are interested in oral products made from eco-friendly materials.4 But 21% of consumers have concerns that natural oral care products are not as effective as regular products.5
Overall category spending is increasing as consumers are actively looking for products that better fit their needs.
Twenty five percent of American consumers spend more than $50 dollars on oral care products every three months, with an average of $27.
BioFresh™ Clean, a unique combination of enzymes supporting oral health
Meet consumers’ desire for more efficient and effective oral hygiene wherever they are, with BioFresh™ Clean. Built on consumer insights and over 20 years of research, BioFresh™ Clean aims to:
- Naturally control dental biofilms without killing bacteria.
- Harness the power of targeted enzymes.
- Maintain a healthy oral microbiome.
- Empower users to take care of their teeth when and where it suits them.
Mode of action
BioFresh™ Clean is a unique enzyme combination that selectively addresses different components of the biofilm matrix. By degrading those substrates, the oral biofilm breaks into smaller pieces and loses its ability to stick to the tooth’s surface. Oral biofilm is then transported away from the surface for a clean oral cavity with a healthy, balanced microbiome.
+60%
Greater biofilm removal keeps teeth clean and protected
The clinically proven enzymatic formula degrades the biofilm matrix, hindering harmful bacteria from adhering to the tooth’s surface. This results in a 47% reduction of biofilm buildup after 24 hours, and 60% more oral biofilm removal compared with brushing alone after eight days.
Maintains a healthy, balanced oral microbiome
BioFresh™ Clean preserves a healthy microbiome by reducing the opportunity for pathogens to settle in the tooth’s natural biofilm, while leaving good bacteria to do their natural work. By removing oral biofilm, a protective healthy oral environment is maintained which supports good oral health.
Naturally effective
BioFresh™ Clean supports meeting consumers’ desire to use more natural and additive-free products. Based on naturally occurring enzymes, it is fully biodegradable for minimal environmental impact.
Convenient formats, easy to use on the go
At home or on the go, BioFresh™ Clean has the right solution to make it easy and convenient to use. With pocket or purse friendly formats such as lozenges or chewing gum, it fits easily into existing routines making it possible to practice good oral hygiene at anytime, anywhere.
Ready to partner up? Start your own One-in-a-trillion journey
Want to begin a quest that disrupts the oral health category and makes a real difference in the lives of consumers? We are here to help you be a lighthouse for consumers who want solutions to help them lead better and healthier lives. We can guide you towards the solutions that fit your brand’s purpose and goals.
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OneHealth products, from discovery to production
At OneHealth we combine our biotechnology engine with consumer insights and data science to rapidly create products uniquely tailored to the needs of consumers. Learn more about our product development cycles and novel opportunities for your business here.
Novozymes OneHealth proprietary consumer insight study: Prehype, 2021, US
https://www.deltadental.com/content/dam/delta-dental-policy/pdf/covid_survey_onepager.pdf
Novozymes OneHealth proprietary consumer insight study: Usertribe, Oral Hygiene study, 2019Novozymes OneHealth proprietary consumer insight study: Usertribe, Oral Hygiene study, 2019
Mintel, A year of innovation in oral care, 2022
Novozymes OneHealth proprietary consumer insight study: Usertribe, Oral Hygiene study, 2019
https://www.statista.com/statistics/317866/us-households-total-amount-spent-on-oral-care-products-past-3-months/
Two Novozymes OneHealth proprietary randomized, placebo-controlled clinical trials: Trial 1: Prevention on biofilm build-up, 2020. Trial 2: Removal of established biofilm, 202